Social Impact Advisory
Corporations are social organisations, the theatre in which men and women realise or fail to realise purposeful and productive lives.
The new world and economy we live and operate in today, is vastly different from previous eras. Today’s economy is digital, shared, flexible, open, collaborative and accessible to the community. People envisage a new and expansive role for business; whether as its employees, clients, consumers, directors or executive leaders.
People want to understand why a business does what it does, understand and relate to its sense of purpose, vision and mission. Considerations like community, social and environmental impact are fundamentally important; often more important to employees and clients than profit.
Purposeful offers businesses an alternative way to operate. A means to form closer connections with community, environment, people and planet. Through our Social Impact Program we empower businesses to embed purpose and social impact into their organisation. We also work with businesses to improve their social impact and sustainability reporting.
Finally, we work with businesses to ensure they create positive workplaces where talented young people can flourish and achieve their full potential. To do so, we train talented and diverse young people to deliver our message of purposeful, human centred growth and progress. This allows businesses to attract top young talent and to grow with purpose.
Purposeful can help you to create a Social Impact Program and embed purpose, social impact and community connection into your business. We can also help you to tell your social impact and sustainability story in a meaningful way, carefully balancing narrative and impactful data.
Our expertise in social impact reporting ranges from Global Reporting Index (GRI) Standards, mapping to the Sustainable Development Goals (SDGs) to Social Return on Investment (SROI), B Corp reporting and sustainability reporting. Building purpose into your business through robust social impact reporting will enable you to:
- enhance your connection to your clients, customers and community
- improve your value proposition by building your social impact
- elevate your organisations financial performance over time
- grow and develop powerful collaborative relationships with partners
- build a high performing culture that attracts committed, driven talent
To support our work in purpose and social impact integration, we are regular presenters, publishers and workshop facilitators to business units and executive teams, not for profits, universities, startups and social enterprises.
90% of leading executives believe that purpose is important and can drive employee engagement, customer satisfaction and loyalty
58% of companies that prioritised purpose achieved 10% or more revenue growth over 3 years
Purpose driven companies outperform a weighted market index fund by a factor of 4:1
Millennials elevate purpose as a key factor beyond profit in terms of who they work for and buy from
Top global CEOs agree that in a few years more customers will seek out products and services from organisations that address health, societal or environmental concerns
93% of Millennials and 92% of their parents indicated they would switch brands if the company was involved in a good social or environmental cause and the price was the same
74% of the best companies to work at in Australia offer their people paid time off for the purpose of volunteering in a community project or charitable organisation with a maximum of 3 days per year